A homegrown streetwear brand from India for the ones who know they are meant for something more.
खोज (Khoj) means search.
The search for identity. The search for purpose. The search for truth.
This is where your journey begins.
We built this brand for the thinkers, the creators, and the misfits.
The ones who feel like outsiders in a world that rewards fitting in.
The ones who carry a fire inside them, even if the world doesn't see it yet.
If you've ever felt like you don't belong—
you belong here.
खोज is not just clothing.
It's a culture.
A philosophy.
A reminder that your journey is your power.
Indian Soul × Modern Streetwear
KHOJ was born from a simple belief: that streetwear doesn't have to be empty. That clothing can carry meaning. That Indian culture—our stories, symbols, and philosophies—deserves a place in modern fashion.
We draw from the depth of Indian tradition. The symbolism of mythology. The wisdom of ancient philosophy. The raw beauty of our heritage. And we translate it into pieces that speak to today's generation.
This isn't about being "ethnic" or fitting into boxes. It's about being authentically ourselves—rooted in where we come from, yet unbound by it. Indian at the core, global in expression.
Every design carries a story. Every piece is a conversation starter. Every garment is a reminder that your culture isn't something to hide—it's something to wear with pride.
To Build a Culture, Not a Closet
KHOJ is for people who feel different—and finally want to feel understood.
Find Purpose
Help people discover their identity and embrace what makes them unique.
Feel Comfortable
Make people feel at home being who they really are, not who others expect.
Create Space
Build a space where unique people with unique stories finally belong.
Build Community
Unite the misfits who aren't afraid to explore and express themselves.
Bring Meaning
Return depth, symbolism, and cultural richness to Indian streetwear.
This brand is for those who don't just wear clothes—
they wear their journey.
most clothing brands tell you who to be.
We want you to discover it for yourself.
streetwear has become noise.
We're here to bring culture back into it.
every misfit deserves a place where their weirdness isn't something to hide—
it's something to celebrate.
खोज is a reminder:
If you feel like you're meant for something more…
you probably are.
Made with Intention
Every piece is a deliberate act of creation.
Premium Fabrics
Curated materials chosen for comfort, durability, and how they feel against your skin. No shortcuts.
Thoughtful Construction
Attention to every stitch, every seam, every detail. Craftsmanship that lasts, not fast fashion that fades.
Symbolic Artwork
Designs rooted in mythology, philosophy, and cultural symbolism. Art that speaks before you do.
Meaningful Design
Every piece carries a message, a story, a purpose. Nothing we create is without intention.
"We don't create for mass appeal. We create for those who see clothing as an extension of themselves—a canvas for identity, not just a cover for the body."
Our voice reflects the brand's spirit—the courage to question, the desire to grow, and the will to break whatever limits the world tried to place on you.
खोज is not here to be perfect.
खोज is here to be real.
You don't need to fit in to matter.
Purpose is found, not given.
Culture is created by people who dare to think differently.
Streetwear is more powerful when it carries meaning.
Every journey begins with a search.
And that search…
is what we call Khoj
Your journey. Your power. Your story.
Be Unapologetically You.
Your journey is your power.